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StudioView

단순 스와치 사진을 넘어, 원단의 가치를 전달하는 새로운 소통의 방식

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90% ↓
샘플비
2X ↑
구매전환율
50% ↓
물류비
Company
StudioView
Industry
원단 컨버터
Region
대한민국, 서울
Why StyleAI

스튜디오뷰는 패션 브랜드에 최신 트렌드 원단을 제안하는 전문 기업입니다. 매 시즌 수많은 신규 소재를 바이어들에게 제안해야 하며, 물리적 한계를 극복하고 영업 효율을 극대화하기 위해 StyleAI를 사용했습니다.

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Background
StudioView is a fabric specialist that presents the latest textile trends to fashion brands. To overcome physical limitations and maximize sales efficiency, they used StyleAI.
The Challenge

Traditional fabric sales were entirely dependent on physical samples, leading to several bottlenecks

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Excessive Sample Costs
Developing physical garments for trend proposals required significant time and capital.
Low Initial Conversion
Flat swatch photos were insufficient to secure buyer confidence.
Logistics Burden
Shipping swatches internationally without prior verification led to high costs and wasted resources.
The Solution

StudioView established a ‘AI-Driven Fabric Sales Workflow' through StyleAI.

Trend Proposal (Runway + Apply Fabric): By applying StudioView's fabrics to high-end runway images, they generate high-fidelity styled looks instantly. This eliminates the need for physical sample production.

The Results
Lower Sampling Cost: Replaced expensive physical garments with digital runway swaps, drastically cutting R&D sampling costs by 90%.
Smart Logistics: By only shipping fabrics that have been digitally verified and confirmed, international logistics costs were slashed by over 50%.
Increase Conversion rate: Buyers now see the final styled look first, significantly increasing the conversion rate from swatch requests to actual orders.
Reimagine Your Design Process

Design Faster, Spend Less

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