Background

Benjef Golf is a golfwear brand where seasonal color strategy and styling quality are critical. For each design, the team plans multiple color options, reviews material differences, and prepares styling guides.

“With our previous illustration-based workflow, it was difficult to clearly show the style we were planning.”‍

— Yeonhee Kim, Director, Benjef Golf

The Challenge

1. Slow, repetitive workflow

Every time a color or style changed, designers had to revise sketches again.

2. Limited color comparison

It was hard to compare multiple color and styling options at once, so meetings often relied on imagination.

3. Fast-changing trends

Sample revisions delayed schedules, which also affected campaign timelines.

The Solution

1. Sketch to Render

Quickly visualize design ideas.

2. AI Photoshoot

Compare multiple color combinations in model images.

3. Color Change (Editor)

Simulate complete styling looks samples.

The Results

1. Design visualization time reduced from 30+ minutes to under 5 minutes per style

2. Color and fabric testing completed in real time

3. Reduced time to market by over 50%

Customer Comments

“We can now test a wider range of design ideas much faster using StyleAI.
This allows us to introduce fresher styles to our customers.”

— Yeonhee Kim, Director, Benjef Golf

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