Customer stories
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Benjefe Golf
● CUSTOMER STORY

Benjefe Golf Achieves x4 Faster Design Decisions Through AX Transformation

80%
Faster design decision-making
5 min ↓
Visualization time per style
(30+ min → under 5 min)
50% ↓
Reduction in time-to-market lead time
Benjefe Golf
Golf Apparel Brand
Industry
Golf Apparel
Use Case
Design & Visualization
Solution
AI design assistant
Region
South Korea
⏤ BACKGROUND

A brand where seasonal color
and styling are the core competitive edge

Benjefe Golf is a golf apparel brand where seasonal color strategy and styling excellence are critical. For every design, the team plans multiple color options, reviews material variations, and prepares styling guides. Before adopting StyleAI, all of this relied entirely on manual, illustration-based workflows.

"With our traditional illustration-based process, it was difficult to fully convey the styles we envisioned."
‍
— Yeonhee Kim, Director, Benjefe Golf
⏤ THE CHALLENGE

Three critical limitations of the old workflow

01
Slow, repetitive iteration cycles
Every color or style change required reworking sketches from scratch. Even simple modifications consumed disproportionate time and resources.
02
Limited color comparison capability
Comparing multiple color and styling combinations simultaneously was impractical, forcing teams to rely on imagination during meetings.
03
Inability to keep pace with trends
Sample revision delays created a cascade effect across campaign schedules, making it difficult to respond to rapidly shifting market trends.
⏤ THE SOLUTION

After adopting StyleAI,
the design process
transformed completely

Rapid exploration of design ideas
Dozens of design variations can now be quickly visualized and reviewed without producing physical samples.
Side-by-side color & material comparison
Multiple color and material combinations can be compared in real time on
a single screen, sharpening decision accuracy.
Full styling simulation before sampling
Complete looks can be previewed without physical samples, enabling the entire team to align on a shared vision from the start.
⏤ THE RESULTS

Measurable outcomes

After adopting StyleAI, Benjefe Golf achieved clear improvements in both
design velocity and market responsiveness.

5 min↓
Per Style
Design visualization time cut per style
From 30+ minutes to under 5 minutes — a 6× speed improvement
Real-time
Testing
Color & material testing completed in real time
Repetitive manual revision cycles entirely eliminated
50%↓
Lead Time
Time-to-market lead time cut by over 50%
Campaign schedules secured and trend windows captured

"Through AX transformation, we plan to experiment with
more design ideas at speed — and deliver even fresher styles to our customers based on those results."

⏤ Yeonhee Kim, Director, Benjefe Golf
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