Background

Benjef Golf is a golfwear brand where seasonal color strategy and styling quality are critical.

For each design, the team plans multiple color options, reviews material differences, and prepares styling guides.  

“With our previous illustration-based workflow, it was difficult to clearly show the style we were   planning.”
— Yeonhee Kim, Director, Benjef Golf

‍

‍

The Challenge

1. Slow, repetitive workflow

Every time a color or style changed, designers had to revise sketches again.  

2. Limited color comparison

It was hard to compare multiple color and styling options at once, so meetings often relied on imagination.  

3. Fast-changing trends

Sample revisions delayed schedules, which also affected campaign timelines.

‍

‍

The Solution

After adopting StyleAI, the design process became faster and clearer.

• Tested more design ideas quickly
• Compared multiple color and material options in one place
• Simulated full styling before making physical samples

‍

‍

‍

The Results

• Design visualization time reduced from 30+ minutes to under 5 minutes per style
• Color and material testing completed in real time
• Reduced time to market by over 50%

“We can now test more ideas quickly. Based on those experiments, we plan to present even fresher styles to our customers.”
— Yeonhee Kim, Director, Benjef Golf

‍